Countdown and Time Check!

Written by Francisca Goldsmith on Thursday, April 23, 2020

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With just one week to go before SYNC 2020 opening day, it’s time to make a few last minute announcements to make sure listeners in your locale can access their free audiobooks.

 

One of the less discussed changes in SYNC’s delivery this season is how each week’s starting and ending times can make a difference to which weekday you emphasize in local promotions.  The SYNC week this year goes from midnight Thursday morning to 11;59 pm the following Wednesday night in the Eastern Time zone of the US. Especially for those who procrastinate about downloading their titles each week (and remember, they become unavailable after that last moment of the SYNC week), make sure you clarify what that means in local time.

Here’s a list showing when each SYNC week starts and ends in these places

  • Portland, ME (same as NYC, Washington, DC, Miami, FL, Detroit, MI, Toronto, Ontario, Colombia, Ecuador, Peru, Chile, and anyone in the Eastern Time zone) at MIDNIGHT
  • It’s 11 pm (and so the date before) in Chicago, IL, Nashville, TN, Dallas, TX, Winnipeg, Manitoba, Mexico City, Costa Rica
  • It’s 10 pm (and so the date before Eastern Time’s Midnight) in Denver, CO, Edmonton, Alberta
  • It’s 9 pm (and so the date before Eastern Time’s Midnight) in Seattle, WA, Portland, OR, San Francisco, CA, Vancouver, British Columbia
  • It’s 8 pm (and so the date before Eastern Time’s Midnight) in Alaska
  • It’s 7 pm (and so the date before Eastern Time’s Midnight) in Hawaii

That makes the ending time for a SYNC week in the above places as follows:

  • Portland, ME (same as NYC, Washington, DC, Miami, FL, Detroit, MI, Toronto, Ontario, Colombia, Ecuador, Peru, Chile, and anyone in the Eastern Time zone) on Wednesday at 11:59 pm
  • 10:59 pm in Chicago, IL, Nashville, TN, Dallas, TX, Winnipeg, Manitoba, Mexico City, Costa Rica
  •  9:59 pm in Denver, CO, Edmonton, Alberta
  • 8:59 pm in Seattle, WA, Portland, OR, San Francisco, CA, Vancouver, British Columbia
  • 7:59 pm in Alaska
  • 6:59 pm in Hawaii

Because all titles are available worldwide this year, international places beyond these need to check when the week starts and ends, too, in local time.  For starters:

  • Each week starts at 1 am Thursday and ends at 12:59 am the following Thursday in Puerto Rico, the Virgin Islands, Halifax, Nova Scotia, and at 1:30 am on Thursday with ending at 1:29 am the following Thursday in Newfoundland and Labrador
  • The week in Brazil and Greenland starts at 2 am Thursday and ends the following Thursday at 1:59 am
  • The SYNC week in the United Kingdom, Ireland, Iceland, and Liberia runs from 5 am Thursday until the following Thursday at 4:59 am
  • Most of Europe will see the SYNC week start at 6 am on Thursday and then end at 5:59 am the following Thursday
  • In South Africa, the SYNC week runs from 7 am Thursday until 6:59 the following Thursday
  • In India, the SYNC week runs Thursday at 10:30 am through the following Thursday at 10:29 am
  • In the Philippines, start your SYNC week at 1 pm on Thursday and be sure to download before 12:59 pm the following Thursday
  • Australia has three time zones and each will see their SYNC week begin and end in coordination with the time difference that is marked against Sydney and Melbourne, where the SYNC week starts at 3 pm and ends the following Thursday at 2:59 pm, as it does in Guam as well
  • New Zealand’s SYNC week starts at Midnight on Friday and runs through 11:59 pm the following Thursday night

Avoid local disappointment by reminding teens and other SYNC fans that their local downloading period starts and ends accordingly.

See you all next week with SYNC Audiobooks for Teens 2020 edition, Week 1! Be sure to register so you are ready to roll on April 30 (Eastern Time, that is!).

Category : Literacy



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